Privacy Policy

Creating an account with Elm Lane Aquatics allows you to check out more quickly by your name, email, billing and delivery address being stored, so you don’t have to re-enter those details every time. It is important that you also take responsibility for protecting your account information. Make sure you create a password that is strong, not shared with other people, and preferably not the same as the one you use for other online accounts.  We will never ask for your password to be sent to us.  We will also never ask you for your password over the phone, though we can advise you on how to reset it.

We are committed to protecting the privacy and security of all site visitors and customers.  Our site uses Secure Socket Layer (SSL) encryption technology, to keep all information you give us secure. We only take orders through SSL web browsers.

We require certain information to allow us to process your purchase. This includes your name, address and email address, as well as your payment details.

We will never share your information except in dealing with third party providers such as delivery staff, or on any occasions where we’d be  obliged to do so (for example a legal request).  We will also never sell your information or share it with advertisers or ad networks. We will always comply with the Data Protection Act 1998 and other relevant legislation.

When you provide us with your personal information, we use it to maintain any registered accounts you have with us.  With your agreement, we may contact you from time to time, by email regarding our latest promotional offers, products and services that we think you may be interested in.  We also may get in touch regarding customer satisfaction surveys and market research.

We also may use your personal information for research, analysis, testing, monitoring, risk management and administration purposes, or if required to do so by a legal request, which could be connected with investigating fraudulent use or the like.

In using our website, you consent to the collection and use of this information by Elm Lane Aquatics in the ways described above. If you have any further questions about our privacy policy or its implementation, please contact us. If we decide to change our privacy policy, we will post those changes on this page so that you are always aware of what information we collect, how we use it and in what circumstances we disclose it.